PodRoll - Dynamic Feed Drops

A scalable way to grow your podcast audience, and a new way to monetize the one you already have.

The Problem

There wasn't a scalable way to reach a real podcast audience. Most growth tactics either reach the wrong audience, fake it, or don't scale.

• Wrong audience: Social and web ads miss the mark. Money spent on social, banner, and web-app campaigns reaches people who aren't actually listening to podcasts.
• Fake growth: Bots and fake downloads don't last. Inflated numbers from website browsers don't convert to recurring listeners.
• Manual feed drops: The best channel doesn't scale. Feed drops convert, but coordinating content, approvals, and tracking with each host, one by one, is a slog.

The Solution: Dynamic Feed Drops

The effectiveness of a feed drop, with the scale and efficiency of a dynamic ad. A PodRoll appears as a bonus episode in another show's feed — native placement that converts listeners into subscribers.

How It Works

PodRoll is a marketplace for podcast growth connecting buyers and sellers:

• Buyers: Pick the show. Name the price. Choose the episode to promote, approve podcasts to drop into, set price and budget.
• PodRoll: Matches, delivers, tracks, and bills. Episode delivery, measurement and reporting, billing and payouts — all end-to-end.
• Sellers: Earn additional revenue from your feed. Approve campaigns that fit, then get paid for every episode promotion.

For Buyers

Reach podcast listeners where they actually listen. Submit once. Reach thousands of approved feeds. Pay only for what gets delivered.

• One submission, thousands of feeds — reach the whole network with a single campaign.
• Approve every feed you appear in — full control over the shows that deliver your campaign.
• Six-week conversion tracking — downloads, conversions, and converted devices, all tied back to the drop.
• Name your price: $50 to $250 CPM. $500 minimum spend. Pause or cancel anytime.

For Sellers

Approve the drops you like. Get paid monthly. No new content. No production work.

• Browse incoming campaigns — see every drop request, grouped by show.
• Preview the actual audio — listen before it ever goes live in your feed.
• Approve per podcast, per drop — toggle each campaign on, you stay in control.
• Earn the defined CPM for each campaign — get paid for every delivered, verified download.

By the Numbers

• 5,000+ podcasts on the network — business, news, comedy, culture, sports.
• 50+ premium podcast networks across every major category.
• 160,000+ feed drops shipped — every drop approved by the host.
• 6.1% average conversion rate — download to converted device.

PodRoll — where podcasters grow podcasts. Learn more at podroll.fm